Industrial Sales Specialist

Elite Consultancy Network is recruiting on behalf of a highly successful, owner-managed organisation within the industrial equipment sector. Due to continued growth, we are seeking a high-calibre Industrial Sales Manager to develop and grow sales across the West Midlands territory.
This is a customer-facing, consultative B2B sales role, ideal for a driven individual with a strong background in industrial equipment, material handling, access equipment or power generation.

The Role The primary purpose of this role is to promote and sell an industrial product range, with a strong focus on Telescopic Lift Trucks (TLT / Teletrucks), alongside Access Equipment and Generators.

You will work closely with customers across a wide range of industrial sectors, including:

• Logistics
• Warehousing
• Manufacturing
• Distribution
• Recycling

By developing strong relationships and understanding customer operations, you will propose tailored material handling and power solutions, delivering an exceptional customer experience from first contact through to delivery and aftersales.

Key Responsibilities

• Build and maintain strong, long-term customer relationships
• Develop in-depth knowledge of customer operations, applications and technical requirements
• Identify customer needs and deliver consultative, solution-based sales
• Prepare and present machinery quotations using internal sales systems
• Offer value-added solutions including:
  
  • Service and R&M contracts
  • Attachments suited to customer applications
  • Finance and insurance solutions
• Carry out full appraisals of used equipment
• Complete accurate machine specifications and order documentation
• Conduct on-site machine demonstrations and installations
• Monitor customer account status and assist with payment collection
• Update CRM systems to support accurate forecasting and reporting
• Meet and exceed sales, profitability and customer service targets
• Maintain strong communication with internal teams and stakeholders
• Ensure all administration and reporting is completed accurately and on time
• Work in line with company health & safety standards and policies

Essential Skills & Experience

• Proven track record in B2B sales within:
  
  • Industrial equipment
  • Material handling
  • Access equipment
  • Power generation or related sectors
• Strong commercial awareness with the ability to solve customer challenges
• Experience in consultative, solution-led selling
• Confident in needs analysis, negotiation and closing sales
• Ability to plan, manage and forecast sales activity effectively
• Full UK driving licence with a good driving record

Desirable

• Fork Lift Truck (FLT) licence

Personal Attributes

• Results-driven with a strong “can-do” attitude
• Professional, reliable and well-organised
• Customer-focused and quality-driven
• Able to work independently and manage multiple priorities
• Strong communication skills at all levels
• Team-oriented, adaptable and positive under pressure

Why Apply? This is an excellent opportunity to join a progressive, growing business offering:

• Uncapped earning potential
• Autonomy and remote working
• High-quality products and solutions
• Long-term career development and progression
• Supportive, forward-thinking leadership